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Microsoft's new gaming boss axed 'This is an Xbox' campaign because 'it didn't feel like Xbox' — Xbox brand undergoes transformation to redefine its identity

The "This is an Xbox" marketing campaign was met with severe backlash from pretty much everyone outside Microsoft's top brass. Now, it seems like the brand is course-correcting with new Xbox chief Asha Sharma leading the charge for a rejuvenated Xbox, and personally killing the controversial campaign.

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Chinese universities performing military research acquired Super Micro servers with sanctioned Nvidia AI chips — public documents reveal purchases were completed in 2025 and 2026 despite US export controls

Public documents revealed that four Chinese universities, including two that worked on military research for the PLA, were able to acquire servers with Nvidia A100 AI chips despite the U.S.'s export controls.

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Lucky PC builder scores brand new RTX 5060 Ti worth $420 for just $80 at Walmart — clearance sale find saves buyer hundreds upgrading from a GTX 1060

Nvidia launched the RTX 5060 Ti 8GB at $379 but you've been able find it for lower for around $350 ever since. That's what Walmart was selling an MSI Ventus 2X variant for, before slapping an insane clearance sale on it and letting it go for just $80. You can't get this GPU for less than $420 anywhere else right now.

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Sony increasing PlayStation 5 prices across all consoles, starting April 2 — PS5 and PS5 Digital Edition receive $100 hikes, while PS5 Pro will now sell for $900

PlayStation 5 consoles are once again receiving price hikes due to the global economic crisis. The disc and digital editions of the base console are $100 more expensive now, while the PS5 Pro is up $150, now costing $900. You still have a few days to secure these consoles before the new pricing comes into effect from April 2.

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